Spring & Bridge Advisory

Our footprint

We operate through 5 hubs, and cover 16 countries in Africa

Our Leadership Team

Seasoned practitioners with deep Africa experience across FMCG and enterprise transformation

Abby Asem
Partner - Strategy

Business leader with a career spanning+25 years in providing strategic leadership to organisations such as Coca - Cola, Hershey, Heineken and BCG - driving meaningful impact by helping leaders focus, align, and execute through a blended approach of strategic clarity, operational discipline,
and people-centred leadership excellence.


Jonathan Halse
Partner - Last Mile


+25 years in business consulting with deep expertise in
Route-to-Consumer and Logistics Excellence, advising organisations such as Coca - Cola, Mars and Pepsi, and leading multi-country transformation with Project Last Mile. Combines strategic clarity, operational excellence, and organisational development experience to drive scalable impact across emerging markets.

Mpumi Mazibuko
Partner - Legal

Commercial attorney and former Coca - Cola Africa General Counsel with deep expertise in IP commercialisation, governance, and complex regulatory matters. Led major litigation and policy challenges, including sugar tax disputes, and now advises organisations as an independent legal consultant, board member and business adviser.

Jacques Rousseau
Partner - Commercial

30+ years’ FMCG experience across general management, sales, and strategic leadership in African markets. Strong Data-Driven Commercial Leadership.


Kenneth Kamulegeya
Managing Partner

Over 25 years transforming Commercial, Digital and Last-Mile Delivery systems - an Ex Senior Commercial Director at
The Coca - Cola Company. Brings broad multi-continent leadership experience and a passion for unlocking human potential while shaping high-impact, purpose-driven business ecosystems.

Andrew Musingo
Partner, Human Capital

Executive leader with +27 years of Finance, Commercial, and General Management experience in FMCG and services across the US and Africa. Valued for designing innovative solutions, strengthening systems and processes for sustained growth, and nurturing strong, inspired leadership teams.

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